Unveiled at the Detroit show in January, the Cadillac ELR intends to capture easier than the Chevrolet Volt customers, and thus more likely to pay a high price for a compact car. But with the price of the ELR, GM may be forced the stroke…

2014 Cadillac ELR

Displayed there is little $40,000 and now $34,185, the Chevrolet Volt is still struggling to find its customers. According to GM, one explanation is that customers willing to put over $30,000 in a compact asking something other than a ‘simple’ Chevrolet.

2014 Cadillac ELR intends to correct this defect with the image of the premium brand. The coupe bodywork or slightly higher performance (electric motor of 154kW) must be used to justify a higher rate. During the presentation in January the price was estimated a bit above $60,000…

The official price has fallen; it will be $75,995, excluding federal aid ($7,500). This makes just the most expensive Cadillac. It is thus more expensive than a CTS-V or an Escalade Hybrid. Did GM not force the line? Has ELR indeed the ability to be the flagship for the range that gives it that price? Because it also puts this ELR only $5000 less than the Tesla Model S version with a 85kWh battery…

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